InVideo AI: Templates, Generative & Fast Editing
InVideo combines ready-to-use templates and AI functions (generative, basic avatars, voice/subtitles) to accelerate production of ads, social, promo content. This guide covers use cases, workflows, checklists, limitations, comparisons and FAQ.
Relevant Use Cases
- UGC/Quick Ads: generate scripts and edit short formats for acquisition/retargeting.
- Seasonal Promotions: create campaign variations with multiple hooks and visual variants (A/B).
- Recurrent Social Content: thematic series (tips, news, top 3) at high frequency.
- Clips & Repurposing: recycle lives, podcasts and interviews into subtitled excerpts.
InVideo's strength is to quickly orchestrate typical sequences (intro/points/CTA) relying on models and an AI engine that proposes text, cuts and titles.
Strengths & Limitations
Strengths
- Wide choice of templates for marketing/ads/social, with style variations.
- AI to generate script, voice, subtitles and assist editing.
- Learning curve short for marketing teams or solo creators.
Limitations to Know
- "Express" avatars remain basic compared to HeyGen/Akool.
- Results may appear generic without customization (brand kit, B-rolls, typography).
- Cost depends on credits and AI minutes; plan monthly monitoring.
Step-by-Step Workflows
1) Short Ad Video from Prompt
- Write the brief (product, angle, benefits, proof, CTA).
- Choose an AI workflow or template adapted to the channel.
- Generate a first version, adjust titles, cuts and rhythm.
- Test 2–3 hooks and 2 CTAs, export in 9:16 and 1:1.
2) Weekly Social Series
- Create a master template (intro/outro/typography/colors) + a calendar.
- Automate imports (Drive/Cloud), generate subtitles and check readability.
Templates & Libraries
InVideo highlights a large catalog of marketing templates and online editing tools to quickly adapt your content to the target platform.
- Library of models by objectives (ads, promotions, social, e-commerce).
- Practical functions: subtitles, voice-over, media addition, multi-format exports.
- Possibility of generative AI (depending on plan) to accelerate ideation and editing.
Quick Comparisons
| Criterion | InVideo | Pictory | HeyGen | Akool |
|---|---|---|---|---|
| Script→Video ultra-fast | Yes (templates+AI) | Yes | Yes | Partial |
| Avatars | Express (basic) | No | Advanced | Talking/Face swap |
| Localization | Functions depending on plan | Subtitles/voice | Translation+lip-sync | Translation+lip-sync |
| Entry price | Free; Plus $28/month; Generative $100/month | ~$19/month | Free; Creator $29/month | Credits/tiers |
See also Pictory, HeyGen, Akool and the comparison.
InVideo FAQ
Official Sources
- Site: invideo.io
- Pricing: invideo.io/pricing
- Help/Plans: help.invideo.io
- Online editor: invideo.io/make/online-video-editor